Potential for marketing NRI products and progressive targets of marketing
The company has an established marketing network of Distributors, preferred Dealers (118 channel partners) to market its products. The marketing activity begins well in advance before the start of the actual crop season and book the requirement of seed in advance. Mass media, both Print and Electronic is used for sales promotion in addition to exposure visits conducted by the field level marketing staff in the previous season.
After Sales Service
With its highly qualified staff, the NRI Agritech farmers are given timely advice for better management of the crop to achieve maximum results. Farmer’s satisfaction is our cherished objective.
- Developing distributor/Dealer network
- Publicising & Market development
- Conduct of field days & exposure visits
- Placement of seed with distributors based on Market intelligence
- After sale service/ advise to farmers
Summary Table-Progressive market targets in crores of rupees
| S.No. | Crop | 2015-16 | 2016-17 | 2017-18 | 2018-19 | 2019-20 |
|---|---|---|---|---|---|---|
| 1 | Rice | 4.20 | 5.20 | 5.90 | 8.10 | 9.60 |
| 2 | Greengram | 3.00 | 3.50 | 4.50 | 5.00 | 6.00 |
| 3 | Blackgram | 3.00 | 3.75 | 4.50 | 6.00 | 6.75 |
| 4 | Redgram | 0.40 | 2.40 | 3.00 | 3.60 | 4.00 |
| 5 | Maize | 3.00 | 3.75 | 4.50 | 4.50 | 5.25 |
| 6 | Chillies | 0.20 | 0.50 | 0.80 | 1.50 | 2.00 |
| 7 | Dolichos | 0.60 | 0.75 | 1.05 | 1.35 | 1.80 |
| 8 | Other Crops | 0.60 | 1.00 | 1.50 | 2.50 | 4.00 |
| Total | 15.00 | 20.85 | 25.75 | 32.55 | 39.40 |